Salone del Mobile.Milano just wrapped its U.S. roadshow with stops in Los Angeles on February 24, Chicago on February 26, and New York. The tour spotlights the 2026 edition, already sold out with 1,900 exhibitors from 32 countries taking 169,000 square meters, according to a report from Kitchen & Bath Business.
Roadshow Ties into Strong U.S. Market
Italian furniture exports to the U.S. hit €1.9 billion from January to November 2025, making it the second biggest market after France, per FederlegnoArredo data cited in the Kitchen & Bath Business piece. The U.S. also ranks in the top ten for professional visitors to the fair. Maria Porro, Salone president, said the stops build on those links and preview changes like the debut of Salone Raritas in Pavilion 9—a spot for collectible design curated by Annalisa Rosso with Formafantasma handling the layout. Galleries like Nilufar and Side will show there, bridging one-off pieces into architecture and hospitality.
Looking ahead, 2026 kicks off Salone Contract, masterplanned by Rem Koolhaas and David Gianotten of OMA for hospitality, retail, marine, and real estate projects. Porro called the roadshow a way to show the event’s evolution amid global shifts: “The Salone consolidates its role as a platform for companies and the market, guaranteeing continuity and a long-term vision.”
Ambiente Cucina covered similar ground in Italian, quoting Porro on U.S. ties and Marco Verna of ITA Miami on the partnership as economic diplomacy. Verna noted it boosts Made in Italy amid trade tensions. This U.S. push fits a bigger plan that hit the UK, Germany, France, and Spain in 2025-2026, with eyes on India and Saudi Arabia next.
The fair runs April 21-26 in Milan, bringing back EuroCucina, the bathroom show, and SaloneSatellite.